Built by merchants, for merchants
BetterApps was founded in 2024 by a team who had spent years running Shopify stores and couldn't find upsell tools that were both powerful and genuinely easy to use. So we built them.
What we believe
1. Merchants First
Every decision we make starts with one question: does this make life better for Shopify merchants? If not, we don't build it.
Simplicity Wins
The best tool is the one merchants actually use. We obsess over reducing friction at every step. From install to first result.
Real Results
We measure success in revenue generated for our customers, not features shipped. Outcomes matter more than outputs.
The team
Povilas Bajarskas
Co-Founder & CEO
Former Shopify Shopify agency owner turned product builder. Povilas spent 5 years running e-commerce stores before founding BetterApps to solve the upsell problem he faced himself.
Jokūbas Stankaitis
Co-Founder & CTO
Full-stack engineer with a decade of experience in e-commerce platforms. Jokūbas architected both apps from the ground up with performance and reliability as non-negotiables.
Come work with us
We're always looking for talented people who care about helping merchants grow.